Paid Social Media Marketing
Paid social advertising is a highly cost-effective
way to expand your reach. If you play your cards right, you can get your
content and offers in front of a huge audience at a very low cost. Most social media
platforms offer incredibly granular targeting capabilities, allowing you to
focus your budget on exactly the types of people that are most likely to be
interested in your business. Below are some tips and resources for getting
started with paid social media marketing?
# Facebook Ads
If
you’re like a vast number of marketers out there, you could be under the
impression that advertising on Facebook (or any other type of social media) is
limited to branding and customer engagement.
You
have access to hundreds of millions of users, their locations, interests,
behaviors, countless other targeting capabilities, not to mention the ability
to reach them at any given hour of the day, for a whole lot less than any other
available advertising medium of equal scale.
If you
know how to use it properly, Facebook can be one of the most powerful
advertising platforms for driving your business forward.
# Twitter Ads
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up waste.
It may
seem like common sense, but when you’re outlining the strategy for your Twitter
ads, you should always have your goals in mind. It’s tempting to think that
your Twitter presence has to be comparable to that of a needy teenager,
desperately asking strangers to Re-tweet this!‖ or Follow us!‖ or Please for
the love of god give me attention so that this seems like a worthwhile investment!‖
You’re probably just wondering,
Why Advertising on Facebook is better than Advertise
on Twitter?
#1: Your Audience Is On Facebook
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them (which I’ll get into in reason #3), but if you have doubts just re-read those stats because they are quite telling, my friend.
#2: Facebook Ads Are Cheap
Seriously, they’re practically free! Well, not
quite. In fact, the reason you need to advertise is because getting traction
from organic activity on your business page won’t yield results.
On the bright side, Facebook ads tend to cost a
fraction of what other online marketing channels cost.
If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with tons of different ad types, like video
ads, the level of granularity you can get with
Facebook targeting capabilities. You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Still nervous? Try out re-marketing on Facebook
through custom audiences. This strategy works wonders for marketers because
re-marketing works by targeting an audience that has already visited your site,
and therefore is more likely to be interested in your products or offerings at
some level.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts like
crazy, you can clone them. The feature is called ―lookalike audiences‖ where
you can take a custom audience and Facebook will reach NEW people who are
similar to that audience and therefore likely to be interested in your
business.
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